Sales optimization
Sales excellence
Honestly, when was the last time your company has dealt with the important topics for a well-functioning sales department such as sales strategy, sales management, information management and customer loyalty / customer satisfaction in a holistic and systematic way? Are you sure that you have asked the right questions and received the right answers? Studies show again and again that all business areas are continuously optimized, but that the sales department is not or only a little bit affected by such actions.
And there is enormous potential for improvement, especially in sales. Be it to save costs or to generate new, previously unused sales. But not only new sales can be achieved. In most cases, a structured, consistent and systematic approach can significantly increase contribution margins and thus corporate profits. Contact Janssen Business Consulting to realign your sales with the proven and successful Sales Excellence approach.
Coaching and training
Above-average sales in terms of quantity and quality is reach by only 20% of the sales staff in many sales units. Approximately half of the sales team are good and average, while the rest actually make no positive contribution to the company's overall margin. Now, however, layoffs and new hires are relatively expensive for companies. Training and coaching for sales staff is a much cheaper option. Depending on requirements, these can take place in training groups with the advantage of low costs or during individual coachings. Often the group training in the form of interactive workshops is the appropriate introduction, in order to then generate the necessary fine-tuning through targeted individual coaching. Based on numerous experiences, Janssen Business Consulting has a large repertoire of different ways to sustainably increase the performance of your sales staff.
Price strategy and enforcement
The companies profit is directly linked to the sales price achieved. However, this fact is too often suppressed or not sufficiently prioritized in price positioning and negotiations with customers. Unfortunately, the sales volume and turnover are the main focus.
This unnecessarily leads to a loss of income. Too often, sales employees are not sufficiently qualified in business administration. Therefore simple correlations are not known and unnecessary discounts / rebates are given too carelessly. These deficits can be reduced or even eliminated through training, workshops and coaching.
The prerequisites for the measures described above, however, are a clearly defined sales strategy, a suitable price positioning and a detailed market analysis with exact knowledge of the competition and the target customer at each segment level. Highly professional support, which is proven by numerous verifiable references, is available in these sales projects from Janssen Business Consulting.
Increasing the closure strength
The sale lives from selling and requires the conclusion of the deal. Closing a deal is preceded by some important steps in the sales cycle, but without closing there is no deal. Companies of all sizes are almost perfect at training their salespeople in products and applications, so that they can handle the sales steps until the closure quite well. However, they then fear the final step, the question of closing the deal - whether it is the verbal commitment or signing the contract. At this stage, specific mistakes must be avoided, which can jeopardize the closing, and in worse cases even make future business impossible. For the preparation and execution of this step there are proven and goal-oriented behaviors. How this step is prepared and executed is one of Janssen Business Consulting's particular strengths.